Oprah Winfrey, Approaching the Record of $1 Million in 30 Seconds

The famous TV presenter Oprah Winfrey is preparing for a final blow. She could earn $1 million for just 30 seconds of advertising during the last episode of the show she hosts. This would be a record for a non-sport broadcast during the day.
The last episode of the TV show will be broadcasted on May 25. The price tag for 30 seconds of advertising that the show is seeking is $1 million.
Therefore, Oprah could beat the record held by the season finale of “Lost” on the ABC network, which commanded 900,000 dollars for 30 seconds of advertising.The afternoon show hosted by Oprah has an average audience of 7 million viewers. She is leaving the show to concentrate on the new cable channel, OWN – Oprah Winfrey Network, created with Discovery Communications.

According to a list culled by Horizon Media, using Nielsen Co. and Kantar Media data, ad buyers were forced to shell out $2 million for a spot on the "Friends" farewell, which drew a staggering 52.5 million viewers in 2004.

"Everybody Loves Raymond" finale spots were similarly pricey, with a 30-second ad buy in the 2005 finale fetching $1.22 million. In return, an audience of 32.9 million tuned in to see Ray Romano and his cast bid farewell.

 "The X-Files," another series that intrigued viewers with supernatural mysteries, scared up $679,700 per 30-second ad when Mulder and Scully said goodbye in 2002. The episode reached 13.2 million viewers.

 When "Lost" closed the book on six seasons of island mysteries last year, ad buyers paid $900,000 to reach some 13.5 million viewers. www.mannamart.com